With the ambition to grow their supporter base and a BBC appeal in the offing, it was important for them to ensure that each way to donate and engage with the charity was optimised, including their website.
DK was asked to provide a detailed audit of their website, outlining its strengths and weaknesses, and make recommendations that would be easy to implement for their in-house digital team.
We reviewed the website data and analytics, the website content and its accessibility. In addition, we identified and audited key user journeys on different devices. It became apparent that there were some quick wins that could easily be put in place to improve the overall experience on the site. One of our recommendations was to add an embedded donation form so supporters could make a one-off or monthly donation directly on the page, without being redirected to a third-party website.
The Tools For Self Reliance team was able to implement our recommended changes on their website, just in time for their annual Radio 4 appeal. As a result, they could receive single and regular donations through their website for the first time, totalling a third of the donations for the appeal.
Jemma Chambers, Head of Fundraising at TFSR, said:
“I just wanted to let you know how useful the website analysis report has proved to be –highlighting the issues with the donation page, and emphasising what a priority this was really pushed this forward. It was so timely because on June 14th, we had our Radio 4 appeal and in addition to the donations received via the BBC, we received one-off donations directly to our website, as well as new regular gifts via DD. I am absolutely certain that we would not have received these donations had we not made those changes, and we would have been unable to effectively track those donors that did give. What a difference it has made already!“