It was interesting to see reports yesterday that telephone fundraising is holding up well with contact rates and engagement up. At Different Kettle, a number of our clients had fundraising campaigns that had just been launched as the coronavirus hit, which meant they’ve landed right in the midst of the crisis.
So we’ve been waiting – along with our clients – with apprehension to see how results would be impacted. Last week we started to get results in and were surprised (and relieved!) to see how well campaigns are performing. Not only are we up on campaign targets, but we are also seeing a year on year uplift with some campaigns performing better than they ever have. And these are not all causes that have a link to the coronavirus.
On reflection maybe we shouldn’t be surprised. Donors don’t stop caring about a cause they support and actually they probably have more time to be able to listen, watch, read and engage with it. And it’s probably a welcome break from the 24:7 coronavirus updates. In times of feeling powerless, donating can be a great antidote.
We know there is a lot of apprehension and nervousness about running campaigns at this time. But as long as you are considerate, your donors should still be happy to hear from you. A few simple things to think about would be:
At DK we are keeping a very eye on how things are unfolding in this time of crisis. It may be a cliché, but we really are all in this together. So if you do want to talk, we’re here.