The Royal Marsden Cancer Charity has appointed Different Kettle as its Regular Giving strategic and creative partner after a three-way competitive pitch.
Collaborating with The Royal Marsden Cancer Charity team, Different Kettle will be tasked with developing a new creative acquisition proposition, as well as campaign concepts and design for use across multiple channels. More than 360,000 people in the UK are diagnosed with cancer each year and it is now estimated that one in two people will develop cancer at some point in their lives.
The Royal Marsden is a globally renowned hospital which has made many major breakthroughs in cancer research, diagnosis and treatment. The Royal Marsden Cancer Charity needs to raise more money to fund the development of life-saving treatments to benefit patients not only in its own hospitals, but around the world. Growing individual giving income will play a critical role in making this happen.
Vicky Johnson, Head of Individual giving at The Ro yal Marsden Cancer Charity said: “Different Kettle impressed us with their understanding of our challenge, their positive approach and commitment. We’re excited to start working on this next stage in the development of our fundraising programme.”
Nicola Lapsley, Client Strategy Director at Different Kettle said: “We are so thrilled to be appointed by The Royal Marsden Cancer Charity. Creating a new regular giving proposition in a crowded cancer charity market is no mean feat, but the life changing work of the charity coupled with the opportunity offered by the location both in and around the hospital, makes for an exciting chance to create something new and different.”
About The Royal Marsden Cancer Charity
The Royal Marsden Cancer Charity raises money solely to support The Royal Marsden, a world-leading cancer centre. They ensure their nurses, doctors and research teams can provide the very best care and develop life-saving treatments, which are used across the UK and around the world. From funding state-of-the-art equipment and groundbreaking research, to creating the very best patient environments, they will never stop looking for ways to improve the lives of people affected by cancer.
About Different Kettle
Different Kettle is a direct marketing and fundraising agency working exclusively in the not for profit sector. We specialise in developing insightful propositions which we bring to life through powerful and innovative creative execution in order to inspire support and action from members of the public for a wide range of charities and NGO’s.