Full job description:

A Different Kettle Copywriter conceives and creates high impact creative work that surprises and delights our clients and gets results.

Conceptualising

• Develop great creative solutions to our creative briefs
• That includes supporting the account team in brief development by offering your strategic and creative insight to the development of the brief itself
• Working in partnership with an art director to come up with the concepts that will best answer that brief
• Liaising with the account team throughout to ensure you stay on brief and have all the supporting information you need
• Sharing those conceptual ideas with the creative director and undertaking any agreed changes, refinements or re-workings
• Sharing the conceptual ideas with the account team, refining them if and when appropriate in line with feedback from the account team
• Supporting your art director in developing presentation visuals
• With your art director presenting your fully visualised concepts to the creative director and account team for any final revisions
• Presenting your visuals to client alongside the account team (as and when appropriate)

Creative Development

• Receiving client feedback to your concept via the account team and agreeing best response (i.e how to make sure the feedback strengthens the work and does not weaken it)
• Writing powerful, effective copy for the approved concept
• Responding to client feedback to the copy and amending as appropriate, making sure the work remains as strong as possible throughout the process
• Receiving feedback on the final performance of the work and taking any appropriate learning into account in future creative development

General

• You will think creatively across all and any media – an insightful media idea or creative format may well be a key part of your creative solution
• Understand and take a passionate interest in the third sector, keeping up to date with the innovation and best practice in this competitive landscape
• Nourish your creativity by exposing yourself to strong creative influences within and without the media world
• Make sure you are completely familiar with and confident of the brand language and tone of voice of the clients you are working on
• Strong attention to detail and pride in the quality of your work is essential

Team work

• Work with traffic department to ensure you are up to date on all your work – and with that support, manage your own time effectively and take ownership of your responsibilities
• Work closely with an art director on each creative project
• Work closely with the broader DK team (account team, client strategy director and production team) – all pulling in the same direction with the shared goal of achieving the best results for our clients
• A willingness to muck in and support other team members as and when needed

Living the DK values

• Embody and promote our values:

• Authentic – What you see is what you get. An honest, transparent team of highly skilled and passionately committed individuals.
• Inquisitive – Innovation and creativity start with questions. Who? What? Why? How? We never stop seeking new answers.
• Inventive – Creativity should never be confined to the ‘creative department’ or the ‘creative work’. Finding new answers to all those questions demands new thinking across every discipline and very aspect of a project.
• Supportive – Of our clients and their goals. Of DK and its goals. Of each other and our goals.