Dinosaurs, Chocolate, and Doing Good:

Delivering Two Family-Friendly Products with NSPCC.

Being a mum to a 2-year-old and a 5-year-old (while I’m also creeping toward “middle age,” ahem) means I’m increasingly finding myself in the target audience for some of the briefs that land in my inbox. As selfish as it sounds, it’s always a treat to be the target audience because it gives me extra license to voice my opinions and share ideas. So, you can imagine how thrilled I was when two brilliant briefs came in from NSPCC – covering topics I feel very passionately about… dinosaurs and chocolate… just kidding! Keeping kids safe and having fun with your little ones.

Techosaurus: Making Online Safety Fun for Kids

NSPCC recently launched Techosaurus, an activity pack from the world of Pantosaurus (another fantastic product, by the way!). It’s designed to help parents navigate the tricky world of online safety by offering fun, bite-sized activities and easy-to-understand info to guide conversations with your young kids. And let’s be real, screens are everywhere. As a parent, juggling modern technology with little ones, this product immediately clicked with me.

Now, while I make a point to keep my kids’ faces off social media (privacy first!), I was so passionate about the cause that I volunteered myself and my daughter to feature in the campaign. It felt like the right thing to do, especially since online safety is something I talk about a lot in our household.

The pack itself was both fun and useful, and my daughter was beyond excited when she saw the creative we put together for the campaign. It even led to a bit of low-key fame – some of the kids at her school noticed the resources in class and recognised us. I’ll take it!

We were tasked with developing a meta-campaign and creating some digital assets. Our vibrant static and animated video assets combined both shoot footage and user-generated content, giving the campaign a blend of polished product feel with a more organic, social-media vibe. We really leaned into Techosaurus’ playful approach to online safety, using the core principles of Play, Protect, Ask, and Say to guide the messaging.

The results? Roarsome. Sales from the first phase of the campaign were strong and there was fantastic engagement with our posts – over 80% of comments tagged friends to share the campaign.

Spring Surprise: Making Easter Egg Hunts Easier (and More Fun!)

Next up, another fantastic NSPCC campaign that’s fresh off the press: Spring Surprise. If you’ve ever tried to organise an Easter egg hunt, you’ll know it can quickly turn into a wild scavenger hunt (with a side of parent stress). So, when this product came my way, I was sold instantly. Not only does it take half the work out of organising a fun Easter egg hunt, but it also adds a little Egg-stra magic (sorry!) and of course, supports a great cause.

We developed the meta-campaign to launch this product, with our talented Art Director, Rachel, working her creative magic. It was clear right away that she has a little girl of her own because the design and vibe of the campaign truly brought across the real fun of this product.

I’m excited to see how it performs – and I’ve already ordered mine for our upcoming family Easter Egg hunt.

Hannah Sergeant – Account Director

If you want to find out more about how we can help you with developing your approach to giving, then get in touch at SayHi@differentkettle.com